CCR Blog - MV
1. 1. How does your product use or challenge conventions AND how does it represent social groups or issues?
Our product uses conventions typically seen in genres such as Latin Urbano and Pop. In particular, the sets we used were famous locations that typically relate to younger groups, or to pop culture. This was a Starbucks or big/populous park in our area. Also, in shots/scenes that didn't make the cut due to time restrictions, we used an important mall that tends to sell goods for teens. We also included some conventions that weren’t typical of the previously mentioned genres. One of these was a sadder scene than our introduction. A sad scene, or shot, isn't typical when it comes to pop or urban music videos. We did this as our story required a moment of sadness, as the underlying meaning of the song we chose was about having a difficult day, but tomorrow being better. Secondly, the social group my team and I wanted to represent were young teens or adolescents that are struggling with an overload of work. Though this wasn't one of the representations that were in a previous practice with an extract. Now, our video wasn't meant to just be a fun-loving music video, but rather to tell a story through the difficulties. But if it were to be viewed from an alternate perspective, I suppose it could be considered as an overall fun go-happy video, if you just considered the ending. On the other hand, the video isn't just the ending and is a sum of its parts; which is happy but also sad.
2. How does your product engage with audiences AND how would it be distributed as a real media text?
My product engages with audiences by being fun relatable to the audiences we are trying to reach. This would lead to the people watching the show wanting to watch ours over other people's videos. Some specifics would be that we provide representation of teens who are struggling with being overloaded by work. And from my experience most students or young people in America especially relate to this. Also, we don't just provide representation of struggling teens, but we also give the appearance and practical advice that tomorrow will be better no matter how overworked you are. Now if this was a professional video, I would personally release it on TikTok. My reasoning for this is that it's a short video, and TikTok is a platform mostly consisting of adolescent people. Also, TikTok is an ever-growing platform that supports small creators whether they are film makers, cinematographers, or simply basic editing and video making. Speaking length and quality wise, our video isn't long enough for shows like MTV or other music related programs. The quality also isn't high enough for professional shows like MTV. On the other hand, I have considered some other internet alternatives like YouTube. My main problem with YouTube is the lack of support to indie music videos or film makers in the new era that YouTube is in. As well, YouTube has a lot of problems with copyright, and the ability of uploading a music video without the permission of the owner of the song is extremely tedious and difficult.
3. How did your production skills develop throughout this project?
My production skills developed greatly and the project thoroughly reinforced previous skills I obtained in previous assignments, along with teaching me new techniques and skills. Starting off, I’ve always been one to come up with ideas, quickly and efficiently. Except during the start of the project, I had many problems with groups and hopped between different groups, along with trying to work by myself. This taught me too in the future to use my decision-making skills in groups and put care and attention on who I choose to work with. Moving on to the more notable events that happened, I then had to scrap all my work that I had done when I was working solo, and my group had barely chosen a song to do along with any real planning. Now I figured I'd fix this by contributing ideas and keeping my teammates accountable. They chose Manan Sera Bonita by Karol G, but they eventually wanted to change this. I told them if they already based on plans on this and their storyboard, they shouldn't change songs, and I practically forced them to continue using it. After the actual planning of it, filming began. Now, all my teammates had forgotten about the day we had planned to record, and I had to remind everyone, forcing some of my team mates to make last minute plans on the locations we needed to record in. I also attempted to get our team on track any time we drifted off our plans. Speaking of plans, we also didn't use a lot of the storyboarding we had, this was because of the short notice filming and how we had to change our sets/shooting location. This led me to have to direct on the spot and create scenes that hadn't yet been thought off. This just helped my on-the-spot planning develop and become better. I also had to arrange for our team to meet the next day as we didn't have much to film, and there wouldn’t be any time for editing if we waited any longer. I filmed every shot/scene, also teaching me how to set up the camera and how to get an interesting shot and use different angles to convey different meanings. That was the physical production, but after filming at the mall it was on to the editing. My editing consisted of going to my public library and using the free but paid editing program they had there. One important thing was how I ended up realizing we had too much film when the whole time of shooting I had thought I had too little footage. And by too much footage I meant too much footage, as I had to make the video rushed and a little snappy. Overall, I sharpened my editing skills and firmly learnt how to edit using adobe premiere pro firmly in my mind.
4. How did you integrate technologies – software, hardware and online – in this project?
I used and integrated a plentiful of software into this project as it was a necessity too. What I mean by this to record my progress and process of this project and post it online, I needed to use a program/website that allowed me too. For that I chose Blogger.com. The reason I chose blogger was because I was comfortable with it, and it was what my teacher recommended. I was used to it because of the past projects/assignments I’ve been doing for this course because it was my teachers had taught and made us use. Now another part of this project that needed the integration of technology was the filming process of the video. I chose to film with my teams and my iPhones. We did this because this was the easiest way to film and everyone in our group had experience with using it. As well our teachers told us that using our phones was the easiest and best choice to make. Now the one decision I didn't make using my teachers' suggestions was the editing software, which was Adobe Premiere Pro. I wanted to use this software as its popular and seemed to be one of, if not, the best editing software around. Besides, I was also a little accustomed to it as I had used it in previous projects.
Comments
Post a Comment